Having guided a number of IPOs and corporate turnarounds, Scott LaPorta leads Neuro Brands as president and oversees a full lineup of wellness-focused functional beverages. One of the popular products of Scott LaPorta’s company is Neuro BLISS, which promotes stress reduction through natural ingredients such as chamomile, alpha GPC, and L-theanine, which is derived from green tea.
Neuro BLISS has been researched in a university setting and found to enable increased alpha synchronization, which involves a shifting of neural impulses toward attentiveness and a “relaxed state of mental function.”
One groundbreaking EEG study by researchers at the University of Graz in Austria describes a shift in understanding of the process of alpha activity synchronization from one of “cortical idling” to active internal processing. Frontal alpha synchronization can be observed when creative tasks are performed and is correlated with the elevated processing demands that accompany creative thinking.
Another study tied alpha oscillations to processes as diverse as attention, perception, and semantic memory, although questions remain as to their exact functional significance. One theory advanced is that alpha synchronization signals other parts of the brain that the alpha system is in a state of readiness for processing information, rather than simply inhibiting cortical areas not relevant to tasks at hand.
