Scott Laporta is an expert in the natural and functional beverage industries who managed a product line that generated over $825 million in annual revenue while president of Bolthouse Farms. Scott Laporta now applies his business and marketing expertise as the president of Neuro Brands, the maker of Neuro Drinks.
A California based firm, Neuro Brands was founded in 2009 and currently offers seven different Neuro Drinks that each provide different functional health benefits. Recently, Mr. Laporta discussed the firm’s business practices and how they have contributed to its growth in an interview with Business View Magazine.
A core component of the Neuro Drinks business model is the constant innovation and development of products that deliver immediate benefits. When creating new drinks, the firm focuses on areas where consumer needs are going unmet. Structurally, the majority of Neuro’s employees focus on sales, while distribution is handled through a national distributor. This focus on sales complements the firm's retail efforts which include the placement of product directly in front of consumers and the distribution of circulars and mail advertisements. In addition, Neuro utilizes social media and e-commerce platforms including Facebook, Instagram, and Amazon to reach additional market segments.
