Wednesday, May 30, 2018

Neuro Trim - Including Fiber Rich, Appetite-Curbing Glucomannan


Tuesday, May 15, 2018

Functional Food and Beverages Combine Familiarity and Innovation


A respected presence in the corporate turnaround sphere, Scott LaPorta serves as Neuro Brands’ president. His company offers a full range of functional beverages that promote health and wellness, including Neuro Bliss, Neuro Trim, and Neuro Protein. Scott LaPorta maintains a strong interest in trends in the expanding functional beverages industry.

A recent Nutraceuticals World article brought focus to change drivers in a functional foods and beverages market that features “science-added” benefits. Two coinciding trends are personalization and fragmentation, with products focusing with an ever more fine-tuned brush on specific niches in an industry that encompasses diverse ingredients. This reflects the ability of consumers to go online easily and research and compare products that meet their specific health needs.

With many brands struggling to maintain mass-scale high volume capacities, those that are able to flexibly accommodate emerging trends and create well-packaged, compelling products are the clear winners. New concepts are carefully combined with known quantities, with a current example being those containing prebiotics. With consumers easily confusing prebiotics and probiotics, other “star” ingredients associated with digestive health such as figs or kiwifruits are paired with the core prebiotic ingredient (beneficial bacteria that populate the gut’s microflora). The result is products that capitalize on trends while maintaining the right level of familiarity and accessibility.

Sunday, April 22, 2018

Neuro Drinks Helping Americans Achieve Restful Sleep


Thursday, April 5, 2018

Neuro Sleep Helps Active People Sleep Better for Improved Performance


Previously the president of Bolthouse Farms, Scott LaPorta steered the company to achieve top market share in the super premium refrigerated juice business. Currently, Scott LaPorta serves as the president and COO of Neuro Drinks, which manufactures functional drinks such as Neuro Sleep to help active people sleep better.

A good night’s sleep can be the difference between peak performance and sluggishness during the day. The Centers for Disease Control and Prevention recommends at least seven hours of sleep per night for adults. A mere 90-minute reduction in sleep time can result in a 32 percent reduction of daytime alertness.

Sleep is particularly important for peak athletic performance. According to Olympic swimming gold medalist Conor Dwyer, athletes who sleep less compromise their performance. This is because the body breaks down muscles during training and rebuilds them during rest. Inadequate sleep time, therefore, means insufficient muscle recovery.

Neuro Sleep was specifically designed to help active people get a good night’s sleep. Combining naturally occurring melatonin with L-theanine, 5-hydroxytryptophan, and essential minerals such as magnesium, Neuro Sleep prepares the body for rest and regulates the circadian rhythm, enabling active persons to achieve restful sleep.

Friday, February 23, 2018

Neurobrands Develops into Leading Source of Healthy Drinks


Southern California-based Scott LaPorta currently serves as the president of Neurobrands, LLC, a company dedicated to offering high-quality beverages that fit the lifestyles of active, health-conscious consumers. His extensive previous work helming companies such as Bolthouse Farms demonstrated his focus on innovation and expansion in the healthy beverage industry. Now, Scott LaPorta’s focus at Neurobrands involves continuing the work begun by the company’s founder, Sanela Diana Jenkins.

Ms. Jenkins established Neurobrands in 2009. As a businesswoman and philanthropist, she hoped to broaden the possibilities of the market by producing alternatives to the many highly sweetened and overly caloric drinks available. The company, anchoring its products in a customer-centered philosophy of “better for you,” began to build up a strong network of distributors across the United States.

With only 35 calories per drink, Neurobrands works to deliver sustainable energy using vegan and gluten- and lactose-free ingredients. Its proprietary combination of neuro-friendly ingredients includes L-Theanine (a green tea derivative believed to help reduce stress) along with relaxing chamomile, Vitamins C and D, and the naturally-occurring chemical alpha GPc, thought by some researchers to have a positive effect on human memory.

Neurobrands continues to pride itself on its commitment to investing in capital-intense processes designed to produce superior formulations. Today, customers can find drinks featuring the Neuro logo in local convenience stores and large supermarkets nationwide.

Thursday, February 8, 2018

Mineral Water Provides Health Benefits


Business executive Scott LaPorta is the president and CEO of Neuro Brands, a California-based functional beverage company. Scott LaPorta brings experience and innovation to his role at Neuro Brands. The company offers a line of beverages that include a high-quality mineral water called Aqua.

The benefits of staying hydrated are well known and documented. Consuming an adequate amount of water improves cardiovascular health, maintains digestion, firms the skin, and helps joint and muscle function. While tap water can meet the body’s basic hydration needs, mineral water provides additional benefits. 

Depending on its source, mineral water contains various levels of minerals that can improve a person’s overall health. Most mineral waters contain calcium, which promotes bone strength and muscle function, and magnesium, which is necessary for energy production and helps regulate blood sugar and blood pressure. 

Some mineral waters contain iron, sulfate, chloride, and bicarbonates. Generally speaking, mineral water provides up to four times more helpful minerals than tap water.

Friday, January 26, 2018

Alpha Synchronization - Enabling Attentiveness and Creativity


Having guided a number of IPOs and corporate turnarounds, Scott LaPorta leads Neuro Brands as president and oversees a full lineup of wellness-focused functional beverages. One of the popular products of Scott LaPorta’s company is Neuro BLISS, which promotes stress reduction through natural ingredients such as chamomile, alpha GPC, and L-theanine, which is derived from green tea. 

Neuro BLISS has been researched in a university setting and found to enable increased alpha synchronization, which involves a shifting of neural impulses toward attentiveness and a “relaxed state of mental function.”

One groundbreaking EEG study by researchers at the University of Graz in Austria describes a shift in understanding of the process of alpha activity synchronization from one of “cortical idling” to active internal processing. Frontal alpha synchronization can be observed when creative tasks are performed and is correlated with the elevated processing demands that accompany creative thinking. 

Another study tied alpha oscillations to processes as diverse as attention, perception, and semantic memory, although questions remain as to their exact functional significance. One theory advanced is that alpha synchronization signals other parts of the brain that the alpha system is in a state of readiness for processing information, rather than simply inhibiting cortical areas not relevant to tasks at hand.