Neuro Trim - Including Fiber Rich, Appetite-Curbing Glucomannan

Scott LaPorta is a well-established Southern California business leader who has guided turnaround efforts at a number of companies. In his present role as neuro Brands president, Scott LaPorta oversees a lineup of lightly carbonated beverages with specific health and lifestyle functions, from Neuro Protein to Neuro Trim.

Neuro Trim is low in calories and rich in antioxidants, and contains green tea extract, L-carnitine, and caffeine. Among the functional fibers contained in Neuro Trim are Fibersol2, chicory root inulin, and glucomannan.

Sourced from konjac roots that grow in northern Japan, glucomannan is a sugar that has a centuries’ old use in Japanese cuisine as a gelling and thickening agent. Able to “sponge up” water within the digestive tract, it expands through this absorption process into a fiber that takes up significant space in the stomach.

The result is both a sense of fullness and a curtailing of the body’s absorption of cholesterol and carbohydrates. In addition, the bulky fiber has a cleansing effect that is effective in controlling blood sugar, decreasing cholesterol, and eliminating constipation as it leaves the body. Within the context of Neuro Trim, this helps alleviate hunger before meals, while adding only a few calories.

Functional Food and Beverages Combine Familiarity and Innovation

A respected presence in the corporate turnaround sphere, Scott LaPorta serves as Neuro Brands’ president. His company offers a full range of functional beverages that promote health and wellness, including Neuro Bliss, Neuro Trim, and Neuro Protein. Scott LaPorta maintains a strong interest in trends in the expanding functional beverages industry.

A recent Nutraceuticals World article brought focus to change drivers in a functional foods and beverages market that features “science-added” benefits. Two coinciding trends are personalization and fragmentation, with products focusing with an ever more fine-tuned brush on specific niches in an industry that encompasses diverse ingredients. This reflects the ability of consumers to go online easily and research and compare products that meet their specific health needs.

With many brands struggling to maintain mass-scale high volume capacities, those that are able to flexibly accommodate emerging trends and create well-packaged, compelling products are the clear winners. New concepts are carefully combined with known quantities, with a current example being those containing prebiotics. With consumers easily confusing prebiotics and probiotics, other “star” ingredients associated with digestive health such as figs or kiwifruits are paired with the core prebiotic ingredient (beneficial bacteria that populate the gut’s microflora). The result is products that capitalize on trends while maintaining the right level of familiarity and accessibility.