Neuro Drinks Helping Americans Achieve Restful Sleep

Over the course of his executive career, Scott LaPorta has helped companies such as Bolthouse Farms to grow revenues and achieve market dominance. Today, Scott LaPorta serves as the president and chief operating officer of Neuro Drinks, a manufacturer of healthy functional beverages such as Neuro Sleep, which helps people sleep better.

Many Americans are finding it hard to achieve restful sleep. Two reasons for this are old age and the proliferation of smartphones. As people grow older, sleeping becomes more difficult. For those who are still young, sleeping is tough when they are constantly staring at screens, even while in bed.

When someone cannot sleep, he or she will try almost anything to get it. As a result, over-the-counter sleep supplements have grown in popularity. One of the brands that have particularly resonated with young consumers is Neuro Sleep. This healthy, liquid dietary supplement combines the benefits of naturally-occurring melatonin with magnesium and L-theanine to relax the body, preparing it for restful sleep. In addition, the drink is low in sugar, vegan, gluten-free, and lactose-free.

Neuro Sleep Helps Active People Sleep Better for Improved Performance

Previously the president of Bolthouse Farms, Scott LaPorta steered the company to achieve top market share in the super premium refrigerated juice business. Currently, Scott LaPorta serves as the president and COO of Neuro Drinks, which manufactures functional drinks such as Neuro Sleep to help active people sleep better.

A good night’s sleep can be the difference between peak performance and sluggishness during the day. The Centers for Disease Control and Prevention recommends at least seven hours of sleep per night for adults. A mere 90-minute reduction in sleep time can result in a 32 percent reduction of daytime alertness.

Sleep is particularly important for peak athletic performance. According to Olympic swimming gold medalist Conor Dwyer, athletes who sleep less compromise their performance. This is because the body breaks down muscles during training and rebuilds them during rest. Inadequate sleep time, therefore, means insufficient muscle recovery.

Neuro Sleep was specifically designed to help active people get a good night’s sleep. Combining naturally occurring melatonin with L-theanine, 5-hydroxytryptophan, and essential minerals such as magnesium, Neuro Sleep prepares the body for rest and regulates the circadian rhythm, enabling active persons to achieve restful sleep.

Neurobrands Develops into Leading Source of Healthy Drinks

Southern California-based Scott LaPorta currently serves as the president of Neurobrands, LLC, a company dedicated to offering high-quality beverages that fit the lifestyles of active, health-conscious consumers. His extensive previous work helming companies such as Bolthouse Farms demonstrated his focus on innovation and expansion in the healthy beverage industry. Now, Scott LaPorta’s focus at Neurobrands involves continuing the work begun by the company’s founder, Sanela Diana Jenkins.

Ms. Jenkins established Neurobrands in 2009. As a businesswoman and philanthropist, she hoped to broaden the possibilities of the market by producing alternatives to the many highly sweetened and overly caloric drinks available. The company, anchoring its products in a customer-centered philosophy of “better for you,” began to build up a strong network of distributors across the United States.

With only 35 calories per drink, Neurobrands works to deliver sustainable energy using vegan and gluten- and lactose-free ingredients. Its proprietary combination of neuro-friendly ingredients includes L-Theanine (a green tea derivative believed to help reduce stress) along with relaxing chamomile, Vitamins C and D, and the naturally-occurring chemical alpha GPc, thought by some researchers to have a positive effect on human memory.

Neurobrands continues to pride itself on its commitment to investing in capital-intense processes designed to produce superior formulations. Today, customers can find drinks featuring the Neuro logo in local convenience stores and large supermarkets nationwide.

Mineral Water Provides Health Benefits

Business executive Scott LaPorta is the president and CEO of Neuro Brands, a California-based functional beverage company. Scott LaPorta brings experience and innovation to his role at Neuro Brands. The company offers a line of beverages that include a high-quality mineral water called Aqua.

The benefits of staying hydrated are well known and documented. Consuming an adequate amount of water improves cardiovascular health, maintains digestion, firms the skin, and helps joint and muscle function. While tap water can meet the body’s basic hydration needs, mineral water provides additional benefits. 

Depending on its source, mineral water contains various levels of minerals that can improve a person’s overall health. Most mineral waters contain calcium, which promotes bone strength and muscle function, and magnesium, which is necessary for energy production and helps regulate blood sugar and blood pressure. 

Some mineral waters contain iron, sulfate, chloride, and bicarbonates. Generally speaking, mineral water provides up to four times more helpful minerals than tap water.

Alpha Synchronization - Enabling Attentiveness and Creativity

Having guided a number of IPOs and corporate turnarounds, Scott LaPorta leads Neuro Brands as president and oversees a full lineup of wellness-focused functional beverages. One of the popular products of Scott LaPorta’s company is Neuro BLISS, which promotes stress reduction through natural ingredients such as chamomile, alpha GPC, and L-theanine, which is derived from green tea. 

Neuro BLISS has been researched in a university setting and found to enable increased alpha synchronization, which involves a shifting of neural impulses toward attentiveness and a “relaxed state of mental function.”

One groundbreaking EEG study by researchers at the University of Graz in Austria describes a shift in understanding of the process of alpha activity synchronization from one of “cortical idling” to active internal processing. Frontal alpha synchronization can be observed when creative tasks are performed and is correlated with the elevated processing demands that accompany creative thinking. 

Another study tied alpha oscillations to processes as diverse as attention, perception, and semantic memory, although questions remain as to their exact functional significance. One theory advanced is that alpha synchronization signals other parts of the brain that the alpha system is in a state of readiness for processing information, rather than simply inhibiting cortical areas not relevant to tasks at hand.

The Neuro Drinks Business Model

Scott Laporta is an expert in the natural and functional beverage industries who managed a product line that generated over $825 million in annual revenue while president of Bolthouse Farms. Scott Laporta now applies his business and marketing expertise as the president of Neuro Brands, the maker of Neuro Drinks.

A California based firm, Neuro Brands was founded in 2009 and currently offers seven different Neuro Drinks that each provide different functional health benefits. Recently, Mr. Laporta discussed the firm’s business practices and how they have contributed to its growth in an interview with Business View Magazine. 

A core component of the Neuro Drinks business model is the constant innovation and development of products that deliver immediate benefits. When creating new drinks, the firm focuses on areas where consumer needs are going unmet. Structurally, the majority of Neuro’s employees focus on sales, while distribution is handled through a national distributor. This focus on sales complements the firm's retail efforts which include the placement of product directly in front of consumers and the distribution of circulars and mail advertisements. In addition, Neuro utilizes social media and e-commerce platforms including Facebook, Instagram, and Amazon to reach additional market segments.

Live Naturally Features Neuro Brands’ Healthier Functional Beverages

A respected Southern California entrepreneur, Scott LaPorta previously served as an executive at Bolthouse Farms, Levi’s, Park Place Entertainment, Hilton, and Marriott where he built a strong track record in turnarounds, IPOs, and acquisitions. Since early 2017, Scott LaPorta has guided Neuro Brands, a premier healthier functional beverage company, as president. The company inhabits several rapidly expanding categories, including sleep, relaxation, energy, and digestive health. 

The summer 2017 issue of Live Naturally featured Neuro products in an article titled “Smart Sips,” which highlighted functional drinks that go beyond simple hydration and energy in the benefits they provide. Recommended for its low-sugar, low-calorie commitment, the Neuro Brand lineup is also distinguished by its use of natural extracts to provide flavoring. 

The article singled out white raspberry-flavored Bliss, which promotes relaxation, and mellow mango-flavored Sleep, which contains the naturally derived ingredient melatonin. Lychee-flavored Trim is ideal for those seeking a boost that aligns with weight management goals, while citrus-flavored Daily provides immune support. 

The latter drink is the only one in the lineup that does not contain L-Theanine, which is found in green tea and addresses high blood pressure and anxiety. Instead, Daily includes aloe vera and essential vitamins and minerals such as vitamin C, vitamin D, and zinc.